Minoa - USA Canada - Sustainable Luxury - Plush Lite Aegean Cotton Hand Towel

Premium Towels Crafted with Purpose for Ethical Comfort

Join the email list and get a Plush-Lite bath towel on us with all orders over US$70 or CA$90
A close up shot of the organic Elba Turkish Towel hanging on a cloth hanger outside

Breathe Into Summer with Minoa's Lightweight Towels

Breathe easy in lightweight Turkish linen and Aegean cotton — shop the collection built for cool, effortless comfort

Explore Our Plush-Lite Collection, Lightly Woven to Deliver Comfort

Shop Plush-Lite’s luxury towels made with eco-friendly design and feel the difference today!

The Minoa Promise

Ethical Luxury

Made from the finest Aegean cotton, our towels deliver an indulgent experience with long-lasting durability.

Social Impact

With every towel purchased, we donate one to women’s shelters in the communities where we sell.

Planetary Impact

Our towels are crafted using time-honoured techniques, ensuring unparalleled softness while respecting the planet

Live Purposefully

We work with ethical communities to ensure sustainability at every stage of production.

"Shop Minoa towels, throws, cushions, and more sustainable luxury for every home."

"We provide premium eco-friendly products for weddings, hotels, yachting, and gifting."

The 820-Gram Super Plush Indulgence: Monte Rosa

Fashioned from resilient and velvety long staple Aegean Cotton, referred to as 'white gold,' a unique non-GMO cotton historically utilized by ancient civilizations in the region for more than 2500 years

Conscious & Premium Weave

Crafted with precision and care, our premium towels and linens blend elegance with ethical supply chain.


Join us on our journey to revolutionize circular luxury

One thread at a time
Minoa - USA Canada - Sustainable Luxury - Redefining Comfort
Ethical Premium

Three Generations of Artisanal Craft

The quality of the design, the selection of the best materials, the attention to detail, the knowledge of craftsmanship and the constant search for harmony between form and function.

Minoa - USA Canada - Sustainable Luxury - Elis Organic Aegean Cotton Kitchen Towel
Circular Elegance

Comfort with purpose

You buy one towel, We donate one towel.

From the people
From the people
Wow! Minoa's sustainable towels exceeded my expectations. Not only are they plush and absorbent, but knowing they're made with eco-friendly materials makes them even more appealing. It's great to find a brand that combines luxury with sustainability. I'll definitely be purchasing more!
— Kristin
Close-up of Ecocotton tag on Yummy Vanilla Seren Organic Cotton Waffle Bath Set
From the people
Minoa's Kitchen Towels truly redefine excellence! Their unparalleled absorbency and softness make kitchen chores a breeze. I'm impressed by their durability and eco-friendly design, embodying both luxury and sustainability in one essential household item. Highly recommend for anyone seeking quality and conscience in their kitchen linens!
— Lenka S.
Kitchen Towel-Adia made with 100% cotton and Full Terry Loop Back

Minoa's DNA

We donate one towel to women’s shelters in the communities where we sell with every sale of our unique pieces. We also support ongoing initiatives within the production communities. This allows us to close the loop in social impact throughout our supply chain.
Join our mission to weave and heal communities with something as simple as a towel.

Our Brand Partners

Our partner in the USA: National Women's Shelter Network

• Unites and supports over 330 women’s shelters nationwide.

• Advocates for essential resources and policy changes to combat women’s homelessness.

• Empowers shelters through knowledge sharing, innovation, and collaboration.

Our Canadian Partner: The Redwood Women's Shelter

• 1,980 connections made through The Redwood's crisis lines via live chat, text and calls.

• 3,292 hours contributed by the Redwood's dedicated volunteers.

• 1,896 community members supporting The Redwood's work as donors and volunteers.

MINOA @ Retail

Two distinguished boutiques with kindred principles to ours, 'hishershome' in Sault Ste. Marie and 'Ultra Luxe Linens' in Toronto, present Minoa products in their assortment.

Minoa for Business

Premier destination for volume solutions with our specialized curated selection of products, we're dedicated to meeting the unique needs of trade professionals, ensuring their satisfaction as well as the planets.

Minoa's Story

Welcome to Minoa's vision showcase. We empower the less fortunate while minimizing our environmental impact through sustainable luxury. Join us in weaving a brighter, compassionate world.