We "Believe" We Can IMPACT Together!

Minoa means "believe" in Malagasy, a dialect spoken in Madagascar.

The textile industry faces serious environmental and social challenges. MINOA responds by creating fewer, better products through circular practices, responsible materials, and partnerships that support women and communities.

Minoa - USA Canada - Sustainable Luxury - Textile waste

Human beings generate nearly 100 million tons of textile waste annually, ethical sourcing is key

That equal to the weight of:
... 58,000 Eiffel Towers.
... 16 million elephants.

... 61 million cars.

MINOA is a purpose-driven home textiles brand creating timeless pieces through ethical sourcing and circular design. Our work supports women’s shelters, Indigenous-led initiatives, and environmental action through 1% for the Planet, so every purchase extends beyond the home.

This may be the last towel you buy...

Keeping products in use for longer has a significant impact on the environment. Let's use what we have instead of buying new things. It will reduce waste and create a sustainable future.

Explore the impact of quality and durability, highlighting our use of high-quality natural raw materials: hemp, linen, Tencel, organic cotton, and Naia. Learn how our meticulous craftsmanship ensures long-lasting products, reducing the need for frequent replacements and promoting sustainability. Experience the comfort that comes with purpose as you discover the lasting beauty of Minoa towels and linens.

The Difference We Make Through Our Partnerships

Minoa - USA Canada - Sustainable Luxury - 1% for the Planet

Proud Member of 1% for the planet

Demonstrating our commitment to environmental stewardship. Through our partnership, we dedicate a portion of our sales to support environmental nonprofits, contributing to positive change for our planet.

Explore 1% for the Planet

Real Circularity

Our trusted partner on our journey towards circularity, closing the loop

Explore Real Circularity

Our Social Impact Partners

Our Environmental Impact Partners

Third Party Certifications for Social Compliance

Minoa and Redwoodshelter donation giving one free Minoa's towel to the woman

Minoa's Social Impact

At Minoa, we empower communities and promote social impact by donating one towel to women's shelters for every linen sale in Canada and the USA.

Join our community and help us weave and heal communities. Thank you for supporting this noble cause.

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Minoa's woven machine by the staircase

Our Fabrics

Minoa Home crafts its products using premium fabrics from Turkey, primarily featuring soft, durable, and absorbent Aegean cotton and specialty yarns such as Hemp, Linen and Naia. We prioritize sustainability by incorporating eco-friendly, responsibly sourced materials, ensuring our offerings are both luxurious and environmentally conscious. Our meticulously selected, high-quality cotton guarantees that Minoa's towels provide exceptional comfort and long-lasting durability.

Cinnamon Charm Plush Lite 500-Gram Aegean Cotton luxury large bath towels

Aegean Cotton

Aegean Cotton, often hailed as the "white gold" of Turkey, is renowned for its exceptional quality and luxurious softness. Grown in the fertile lands near the Aegean Sea, this cotton benefits from ideal climatic conditions, resulting in long, fine fibres that create highly durable and absorbent textiles. Aegean Cotton's unique properties, including its brilliant whiteness and superior dye absorption, make it the preferred choice for high-quality products such as towels, ensuring vibrant colours and lasting comfort. Embracing sustainable farming practices, Aegean Cotton also supports environmental sustainability, offering a perfect blend of luxury and eco-friendliness.

Close-up of Silver Delight Seren Organic Cotton Waffle Bath Set, showcasing the soft texture and luxurious waffle weave design

Organic Aegeaon Cotton

Organic Aegean Cotton, often celebrated as the "white gold" of Turkey, combines unparalleled quality with eco-friendly farming practices. Grown in the fertile lands near the Aegean Sea without synthetic pesticides or fertilizers, this cotton thrives under ideal climatic conditions, producing long, fine fibres that produce exceptionally soft, durable, and absorbent textiles. Its brilliant whiteness and superior dye absorption ensure vibrant, long-lasting colours, making it ideal for high-quality products like towels. Organic Aegean Cotton supports environmental sustainability by embracing organic farming methods, offering a luxurious and environmentally conscious option for discerning consumers.

Arden Hemp and Organic Cotton Bath Towel with tassels in sand and white showcasing its soft texture natural color and delicate tassel details as a luxury bath towel and organic bath towel

Hemp & Organic Aegean Cotton

Our blend of Hemp and Organic Aegean Cotton offers ultimate luxury and sustainability. Hemp, known for its incredible strength, durability and natural anti-microbial properties, perfectly complements the soft, fine fibres of Organic Aegean Cotton grown in the fertile lands near the Aegean Sea without synthetic pesticides or fertilizers. This combination creates exceptionally smooth, highly absorbent, and incredibly durable textiles. The natural qualities of hemp enhance the breathability and antimicrobial properties of the fabric. At the same time, the brilliant whiteness and superior dye absorption of Organic Aegean Cotton ensure vibrant, long-lasting colours. Ideal for high-quality products such as towels, this eco-friendly blend supports environmental sustainability, providing a luxurious, conscious choice for consumers.

Naia

Naia combines the luxurious softness of Aegean Cotton with its sustainable fibre made from wood pulp derived from pine and eucalyptus trees, resulting in a yarn that epitomizes high absorption, quick dry, eco-friendliness and natural anti-microbial properties. Grown in the fertile lands near the Aegean Sea, Aegean Cotton benefits from ideal climatic conditions, producing long, fine fibres incredibly soft, durable, and absorbent. Naia’s sustainable wood pulp fibre, blended with Aegean Cotton, enhances the fabric's breathability and moisture-wicking properties, offering a luxurious feel. Naia's products, crafted from this exceptional blend, feature brilliant whiteness and superior dye absorption, ensuring vibrant, long-lasting colours. With a focus on eco-friendly practices and meticulous craftsmanship, the Naia yarn delivers high-quality towels and textiles that provide unmatched comfort and longevity, making every piece a testament to sustainable luxury.

A close up shot of green version Palawan 220-gram Linen Hand Towel showcasing fabulous, luxuriously soft texture

Linen & Organic Aegean Cotton

Combining Linen & Organic Aegean Cotton in a towel offers the perfect blend of luxury and functionality. Aegean cotton, renowned for its long, fine fibres and superior softness, ensures a plush, absorbent, and durable fabric. When combined with linen, known for its strength and natural breathability, the result is a towel that is incredibly soft and comfortable, exceptionally resilient and quick-drying. This blend enhances the towel's ability to wick moisture away, providing a refreshing and efficient drying experience. The combination of Aegean cotton and linen delivers a unique balance of softness and durability, making it an ideal choice for those seeking premium quality and natural comfort in their towels.

Weight

Minoa Home offers artisan towels made from various materials with specific weights to enhance their functionality and comfort. Our range includes lightweight, mediumweight, and heavyweight options, catering to different preferences and needs.

Close up of orange and white Anakao 215 gram Aegean Cotton and Linen Turkish towel showcasing its delicate texture and organic bath towel quality

Light Weight (180-450 GSM)

Light weight towelsare perfect for summer use in kitchens, bathrooms, bathrobes, and especially by the water as beach towels. They are quick-drying, comfortable, eco-conscious, and breathable, making them ideal for warmer climates without feeling too heavy. Combining Aegean cotton and linen in lightweight towels ensures a soft, absorbent, and durable fabric that provides an efficient drying experience while maintaining a luxurious feel.

Plush Lite 500-Gram Aegean Cotton Large Organic Bath Towels in Moonlight Pearl, Honey Latte, Charcoal Embrace, Blue Velvet, Cinnamon Charm, and Pure n Raw, fully laid out to showcase their soft texture and range of elegant colours

Medium weight (451-600 GSM)

Medium weight towelsoffer a balanced blend of plushness and quick-drying properties, making them suitable for daily use. Their luxurious and indulgent feel, combined with high absorbency, provides a spa-like experience at home. The blend of Aegean cotton and linen in medium-weight towels enhances their durability and softness, offering a premium quality towel perfect for everyday comfort and relaxation.

Candle in a red holder on a wooden surface next to a bathtub with a Minoa's Kaia Mat showcasing spa feeling

Heavy weight (601-820 GSM)

Heavy weight towels deliver a royal level of softness and comfort, perfect for those who prioritize luxury daily. With maximum absorbency and thick, plush texture, these heavyweight Aegean cotton towels deliver lasting softness and durability—perfect for a luxe, indulgent experience.

Whether you love the quick-drying feel of lightweight towels, the balanced plushness of mediumweight, or the luxurious softness of heavyweight, Minoa Home’s Aegean cotton and linen towels blend comfort and function to match every preference.

Minoa - USA Canada - Sustainable Luxury - Environment Friendly

Ecological Impact

Explore our commitment to sustainability through circularity certifications and green facilities.

Be inspired by our responsible practices and reduce your ecological footprint. Choose Minoa for circular luxury and join the global movement to protect the planet. Experience gentle products that inspire and benfit the environment.