At Minoa, we create an extraordinary home experience with sustainable goods and natural fiber linens. Our passion for textiles is matched only by our commitment to nurturing the planet, empowering you to indulge in comfort that's consciously designed.
Social Impact: People First
We believe business should be a force for good. Our 'People First' model guides every decision, ensuring the well-being of our customers and team while creating lasting social impact. Through our practices, we are dedicated to empowering vulnerable women and children and building a more compassionate world.
Environmental Impact: Sustainable by Design
Protecting the planet is a responsibility we take seriously. We are dedicated to reducing our environmental footprint through sustainable practices at every stage, from the materials we source to the conscious way we create and package our products.
Inspiration & Craftsmanship
We are guided by a passion for sustainability and the artistry of tradition. Our eco-friendly, handmade products are carefully woven by artisans, many from families with multi-generational skill. With every piece, we honor Mother Earth, blending timeless weaving techniques with exceptional quality and detail.
Brothers Tunc and Fatih share a lifelong passion for textiles, inspired by their grandmother’s silk production in 19th-century Cide, a Silk Road harbour in Turkiye. Growing up in Switzerland and later immersing themselves in Istanbul’s thriving textile industry, they built nearly 50 years of combined experience.
Tunc studied Fine Arts with a focus on textiles, while Fatih pursued Mathematics and Statistics, centering his thesis on Turkiye’s textile industry. Fatih went on to spend almost 20 years as a luxury buyer for Harry Rosen, one of Canada’s most prestigious retailers, where he saw the power of sustainable luxury over mass production. This vision inspired him to found Minoa, a circular luxury brand rooted in timeless craftsmanship and eco-conscious design.
Today, the brothers create functional, sustainable, and luxurious home accessories that combine tradition, quality, and style—pieces designed to last for generations.
Fatih Tandogan
Owner & CEO
Over 26 years of experience in the textile industry as a producer, buyer & retailer, and 17 years in planning, buying and retailing within the top Canadian luxury retail chain.
Primary responsibilities: Purchasing/Operations (value-creation), Business & Finance.
Tunc Tandogan
Owner & CMO
Over 25 years of experience in the textile industry as a designer, producer & salesman.
Primary responsibilities: Design, Production Scheduling, Marketing & Sales.
Jeff Farbstein
Advisor
With over 40 years of experience in the Canadian menswear industry, Jeff has made a footprint in the North American retail market. His involvement and confidence in many up-and-coming fashion brands allowed them to launch and expand successfully in the Canadian market.
David Vosko
Advisor
Over 35 years of experience in high-end retail as a merchandise manager for clothing and accessories, works with the team each season before sourcing trips and helps with the company's overall vision.
Cheryl Bedard
Advisor
Cheryl is a certified Financial planner. Her knowledge base encompasses marketing, sales, and branding across a wide spectrum of industries, as well as her own life experience
Introducing the 'Minoa by Ecocotton' Collection: Artisanal Sustainable Luxury
Explore the Minoa by Ecocotton collection today and discover the harmony of nature, design, and sustainability where every choice makes a difference.
Minoa x Ecocotton
We are proud to partner with Ecocotton, a pioneer in organic and sustainable home textiles. Led by visionary CEO Kubra Uzunoglu, Ecocotton blends Turkey’s rich textile heritage with the unmatched quality of Aegean cotton, known as “white gold.”
The Minoa x Ecocotton Collection features timeless designs crafted from eco-friendly materials like hemp, linen, Naia, and pure Aegean cotton. Using GOTS-certified processes and natural dyes, every piece is safe for your skin and gentle on the planet.
This collaboration combines elegance, durability, and environmental responsibility—redefining sustainable luxury for your home.
Connecting with Ecocotton
Minoa’s Fatih Tandoğan met with Kübra Uzunoğlu, Owner & CEO of Ecocotton, to share ideas on sustainable design and future collaborations.
Quality Control
At Minoa, we’re proud of our commitment to quality and our dedication to empowering our team. One example is our exceptional Quality Control Specialist, Tugba, a single mother living in Denizli where most of Turkey’s quality towels are manufactured.
Tugba brings over 25 years of experience and a passion for excellence to Minoa. Her meticulous attention to detail and dedication make her an essential part of our team. As a single mother, she balances home and work with the help of Minoa’s flexible, supportive environment—reflecting our commitment to empowerment and inclusivity.
We believe in creating opportunities for women like Tugba, providing not just jobs but platforms for growth. By championing women’s talents and resilience, Minoa ensures every product is crafted with care while building a brand rooted in diversity, strength, and sustainability.
Our First Customer’s Delight
"Her first Minoa towel arrived, and it brought a moment of pure joy, soft, thoughtful, and making her feel truly cared for."
