Minoa means "believe" in Malagasy, a dialect spoken in Madagascar.
Three Generations of Artistry
At MINOA, we believe luxury shouldn’t come at the cost of the planet or the people who inhabit it. Rooted in Turkish textile heritage and designed in Toronto, our collections are crafted in partnership with three generations of master weavers.
Using time-honored techniques passed down through decades, our looms transform ethically harvested plant fibers into ultra-absorbent, enduring textiles designed for slow, intentional living.
Crafted From Pure Earth
Pure Plant Hemp
One of the most resilient and regenerative crops on Earth. Hemp requires zero pesticides, enriches the soil it grows in, and adds structural longevity to our towel and robe blends.
European Flax Linen
Sourced from European growers, our flax linen is naturally breathable, thermoregulating, and processed using minimal water. It brings a crisp, elevated texture to our home collections
Organic Aegean Cotton
Referred to as the "White Gold" of Türkiye, Aegean cotton features long-staple fibers that yield extraordinary softness, natural sheen, and unmatched absorbency that grows softer with every wash.
100% Plant-Based
100% plastic-free fibers designed with end-of-life in mind.
Toxin-Free
Safe, hypoallergenic textiles free from harmful chemicals.
Circular Lifecycle
Zero synthetic blends, keeping microplastics out of our oceans.
Community First
Direct support for Indigenous women and Canadian shelters.
Brothers Tunc and Fatih share a lifelong passion for textiles, inspired by their grandmother’s silk production in 19th-century Cide, a Silk Road harbour in Turkiye. Growing up in Switzerland and later immersing themselves in Istanbul’s thriving textile industry, they built nearly 50 years of combined experience.
Tunc studied Fine Arts with a focus on textiles, while Fatih pursued Mathematics and Statistics, centering his thesis on Turkiye’s textile industry. Fatih went on to spend almost 20 years as a luxury buyer for Harry Rosen, one of Canada’s most prestigious retailers, where he saw the power of sustainable luxury over mass production. This vision inspired him to found Minoa, a circular luxury brand rooted in timeless craftsmanship and eco-conscious design.
Today, the brothers create functional, sustainable, and luxurious home accessories that combine tradition, quality, and style—pieces designed to last for generations.
Introducing the 'Minoa by Ecocotton' Collection: Artisanal, Ethical Luxury
Explore the Minoa by Ecocotton collection today and discover the harmony of nature, design, and sustainability where every choice makes a difference.
Minoa x Ecocotton
We are proud to partner with Ecocotton, a pioneer in organic and sustainable home textiles. Led by visionary CEO Kubra Uzunoglu, Ecocotton blends Turkey’s rich textile heritage with the unmatched quality of Aegean cotton, known as “white gold.”
The Minoa x Ecocotton Collection features timeless designs crafted from eco-friendly materials like hemp, linen, Naia, and pure Aegean cotton. Using GOTS-certified processes and natural dyes, every piece is safe for your skin and gentle on the planet.
This collaboration combines elegance, durability, and environmental responsibility—redefining sustainable luxury for your home.
Featured in Google's innovation showcase
Recognized in Google’s Canadian innovation showcase, Minoa uses advanced digital tools to cut global logistics admin by 70%. That operational efficiency fuels our true mission: championing ethical luxury textiles, supporting artisan partnerships, and giving back to indigenous & women’s shelters.
Connecting with Ecocotton
Minoa’s Fatih Tandoğan met with Kübra Uzunoğlu, Owner & CEO of Ecocotton, to share ideas on sustainable design and future collaborations.
Quality Control
At Minoa, we’re proud of our commitment to quality and our dedication to empowering our team. One example is our exceptional Quality Control Specialist, Tugba, a single mother living in Denizli where most of Turkey’s quality towels are manufactured.
Tugba brings over 25 years of experience and a passion for excellence to Minoa. Her meticulous attention to detail and dedication make her an essential part of our team. As a single mother, she balances home and work with the help of Minoa’s flexible, supportive environment—reflecting our commitment to empowerment and inclusivity.
We believe in creating opportunities for women like Tugba, providing not just jobs but platforms for growth. By championing women’s talents and resilience, Minoa ensures every product is crafted with care while building a brand rooted in diversity, strength, and sustainability.
Minoa at Good Neighbour: A Perfect Match
We are thrilled to partner with Good Neighbour, one of Toronto's favourite curated lifestyle boutiques, to bring the Minoa tactile experience to life in-store. Step into their beautifully designed neighbourhood spaces and explore our collection of premium, quick-dry Aegean cotton towels, styled perfectly for the sunshine season. Beautifully merchandised alongside effortless resortwear, luxury swim pieces, and essential beach accessories, our towels are showcased exactly how they are meant to be experienced: as part of a curated, sun-drenched lifestyle. Seeing our ethical, artisan-made linens styled right next to high-end beach essentials makes it easier than ever to plan your next weekend getaway or lakeside escape.
Our First Customer’s Delight
"Her first Minoa towel arrived, and it brought a moment of pure joy, thoughtfulness, and made her feel truly cared for."
Our Promise Goes Beyond Craftsmanship
Explore our third-party environmental certifications, supply chain audits, and social impact partnerships.
