Minoa's 'comfort with purpose' story

Tunc and Fatih are two brothers who share a passion for textiles. This passion has been passed down from their grandmother, who was involved in silk production in Cide, Turkiye during the early 19th century. Cide was a small harbour along the Silk Road, which has been an important trade route throughout history. Together they have accumulated nearly 50 years of experience in the industry, which began during their childhood in Switzerland and continued with their education and textile work in Turkiye. Fatih has since moved to Canada and has embarked on a meaningful venture - Minoa, a brand that aims to make a positive impact through circular luxury.

Tunc and Fatih developed a passion for textiles in Istanbul, where they were introduced to the thriving textile industry. Tunc focused on textiles during his Bachelor’s degree in Fine Arts. Meanwhile, Fatih pursued a Bachelor’s degree in Mathematics and a Master’s degree in Statistics, with his thesis concentrating on Turkiye's strong textile industry. 

Fatih spent almost 20 years as a luxury buyer for Harry Rosen, one of Canada’s most prestigious high-end retailers. During this time, he realized that sustainable luxury could have a more significant impact than mediocre products. Fatih firmly believes that everyone should have access to luxurious textiles and an authentic look that offers an optimal quality-price ratio. The two brothers aim to provide functional, sustainable, luxurious, and tasteful home accessories that will remain in use for many years.

The two brothers’ passion for textiles is evident in their dedication to creating practical, eco-friendly, and stylish products that withstand the test of time.

Minoa - USA Canada - Sustainable Luxury - Fatih Tandogan
Minoa - USA Canada - Sustainable Luxury - Tunc Tandogan

Founder Brothers Fatih & Tunc Tandogan in a buying trip in Turkiye

Minoa provides an extraordinary and sustainable home goods experience, offering the finest linens crafted from natural fibers. With constant innovation, a deep love for textiles, and a strong commitment to social and environmental impact, Minoa empowers individuals and nurtures the planet, creating moments of pure indulgence for its compassionate community.

Our Mission

Our commitment to sustainable luxury is rooted in our Swiss perfectionism and guided by our altruistic community. At Minoa, we believe in creating high-quality towels and linens that provide comfort while also positively impacting people and the planet. By working together, we can build a brighter future and help heal communities. Let’s put a smile on Mother Earth with every thread we weave.

Core Values

Social Impact: People First

We believe in making a positive difference in the world by empowering less fortunate women and children and are dedicated to creating a lasting social impact through our business practices. We prioritize the well-being and satisfaction of our customers, employees, and partners and strive to build meaningful connections with each and everyone with a people first business model at our core.

Environmental Impact & Purposeful Practice

We recognize the importance of protecting and preserving the planet for future generations and are committed to reducing our environmental footprint. We strive to use responsible and sustainable practices in everything we do, from sourcing materials to manufacturing processes and packaging.

Inspiration & Craftsmanship

We are driven by the beauty and wonder of Mother Earth and aim to inspire others to appreciate and protect our planet through our products and business practices. We take pride in our attention to detail and the quality of our products, which are crafted into the timeless art of weaving with care by meticulously vetted, at least 2 generations of skilled artisans.

The Team

Fatih Tandogan

Owner & CEO

Over 26 years of experience in the textile industry as a producer, buyer & retailer, and 17 years in planning, buying and retailing within the top Canadian luxury retail chain.
Primary responsibilities: Purchasing/Operations (value-creation), Business & Finance.

Tunc Tandogan

Owner & CMO

Over 25 years of experience in the textile industry as a designer, producer & salesman.
Primary responsibilities: Design, Production Scheduling, Marketing & Sales.

Jeff Farbstein

Advisor

With over 40 years of experience in the Canadian menswear industry, Jeff has made a footprint in the North American retail market. His involvement and confidence in many up-and-coming fashion brands allowed them to launch and expand successfully in the Canadian market.

David Vosko

Advisor

Over 35 years of experience in high-end retail as a merchandise manager for clothing and accessories, works with the team each season before sourcing trips and helps with the company's overall vision.

Cheryl Bedard:

Advisor

Cheryl is a certified Financial planner. Her knowledge base encompasses marketing, sales, and branding across a wide spectrum of industries, as well as her own life experience

Minoa - USA Canada - Sustainable Luxury - Quality Control

Quality Control

At Minoa Home Inc., we’re proud of our commitment to quality and our dedication to empowering our team. One example is our exceptional Quality Control Specialist, Tugba, a single mother living in Denizli where most of Turkey’s quality towels are manufactured.

Tugba joined Minoa with a passion for ensuring that every product meets our high standards of excellence. Her meticulous attention to detail and unwavering dedication have made her an integral part of our team. Beyond her professional skills and quarter-decade of experience, Tugba’s journey is a testament to Minoa’s core values of support and empowerment. As a single mother, she faces challenges every day, but with Minoa’s flexible work policies and supportive environment, Tugba has been able to balance her responsibilities at home and work effectively.
We believe in creating opportunities for women like Tugba, providing not just a job but a platform for growth and development. Minoa is committed to fostering a workplace where women can thrive, knowing they have the support they need to succeed both personally and professionally.

Championing the talents and tenacity of women globally ensures our products are crafted with care and our company is built on diversity and strength.

Join us in celebrating the remarkable achievements of our team and the quality that defines Minoa Home Inc.

Our first customer received her Minoa towel, which made her feel loved.