A Historic Collaboration: Crafting for The White House
What does it feel like to have your craftsmanship recognized by one of the world's most iconic addresses? At Minoa, that dream became a reality. We are honoured to announce our collaboration with The White House, producing a custom towel bearing the distinctive embroidery made from our signature sustainable Aegean Cotton, aka 'White Gold' of the region.
The Journey Behind the Design
Every bespoke textile begins with a story. Our journey with The White House started through a mutual commitment to excellence, ethics, and refined elegance. Working closely with their design and procurement teams, our artisans tailored every detail, from the choice of threads to the embroidery placement, to embody the essence of dignified, premium quality.
Precision in Every Stitch: Celebrating Craftsmanship
Each towel we create for The White House reflects the expertise and care of our team and manufacturing artisans, who have at least two generations of experience. Crafted from ethically sourced, eco-friendly Aegean cotton, the fabric was selected for its softness, durability, perfect weight at 550 gsm, and environmental integrity. The final touch, exquisite embroidery, adds an understated sophistication that honours both form and function.
Sustainability as a Standard, Not a Trend
At Minoa, sustainability and ethical production aren’t just a feature; they’re the foundation of our brand. Every material chosen for The White House collaboration meets the highest global standards for environmental and ethical responsibility. Our textiles are certified by OEKO-TEX® (ensuring they are free from harmful substances), Sedex (promoting ethical supply chains), and BSCI (Business Social Compliance Initiative, supporting fair labour practices). We are honoured that the White House values these commitments, reinforcing our shared belief that true premium respects both people and the planet.
A Label with Meaning: “by Minoa”
To celebrate this special order, The White House has chosen to include “by Minoa” on the label. This rare honour is not only a testament to our product quality but also to our values. It reflects trust, distinction, and our position as a leading name in ethical luxury.
A Word from Minoa’s Creative Director
It’s an incredible honour to know our towels are in use at such a historic institution. It reaffirms that premium and sustainability can, and should, go hand in hand.
– Fatih Tandogan, Co-Founder and Creative Director of Minoa
Elevating B2B Partnerships
This milestone sets a new standard for what is possible in B2B textile partnerships. Whether for luxury hotels, boutique brands, or global institutions, Minoa delivers tailored, ethical, and exquisite textile solutions for the premium wholesale marketplace. Our collaboration with the White House underscores that commitment.
Designed for Legacy, Not Just Luxury
The towels we crafted weren’t made for a season; they were made to last. Our approach is slow, intentional, and reverent of both material and meaning. We believe every product should tell a story, and this one tells a story of purpose, heritage, and harmony.
The Future of Ethical Luxury
We envision a world where conscious premium is not a niche but the norm. Collaborations like this one serve as milestones, showing that premium quality and sustainability are not mutually exclusive. They are, in fact, better together.
Want to Collaborate?
Minoa proudly partners with values-driven organizations across the hospitality, fashion, design, and philanthropy sectors. Whether you’re a luxury hotel, wellness retreat, fashion house, interior design studio, or nonprofit championing sustainability and empowerment, we invite you to co-create with us. Our bespoke textiles are crafted with purpose—uniting exceptional design, ethical sourcing, and a deep respect for people and the planet. Together, we can create something that is not only beautiful but also meaningful and enduring.
Click Here to Collaborate Wholesale!
FAQs
1. What materials were used in the White House towel collaboration?
We used sustainably sourced pure Aegean cotton, often referred to as the “White Gold” of the region, renowned for its exceptional softness, natural sheen, and long-lasting durability. Certified by OEKO-TEX®, this premium cotton reflects our commitment to quality and environmental responsibility.
2. How did the collaboration with The White House begin?
It all started at a lunch meeting where it was suggested that Miona provides a quote for the next White House towel project. This initial suggestion led to a shared commitment to the values of sustainability, quality, and design integrity, culminating in a tailored B2B partnership.
3. Is this towel available for retail customers?
This specific towel was custom-made for the White House and is also available for public purchase through the official White House Gift Shop in Washington, DC. However, we offer similar styles in our premium collection, through immediate purchase or wholesale production.
4. Can other brands commission Minoa for bespoke wholesale textile products?
Absolutely. We specialize in premium B2B collaborations, crafting sustainable textiles through our second- and third-generation European artisan facilities for distinguished brands and institutions.
5. What does “by Minoa” signify on the label?
The “by Minoa” label signifies a rare and meaningful endorsement from The White House; an affirmation of our design excellence, artisanal craftsmanship, and strong ethical values. It reflects our commitment to empowering women and girls in alignment with UN Sustainable Development Goal #5, and our dedication to environmental stewardship through our membership in 1% for the Planet.
