MINOA x NAIA™: A Collaboration Redefining Sustainable Linens
Introduction to Naia™ Yarn
Naia™ yarn, developed by Eastman, is a cutting-edge, cellulosic fiber made from sustainably sourced wood pulp, commonly from pine and eucalyptus trees. Designed to merge luxury and responsibility, Naia™ is ideal for brands seeking a balance between comfort, performance, and eco-consciousness. As a biodegradable and OEKO-TEX®-certified fiber, Naia™ is changing the game in sustainable textiles and now, it’s helping MINOA bring new levels of softness and sustainability to its home linens.
Why MINOA Partners with Naia™
At MINOA, sustainability is more than a buzzword. It is a promise. As a Canadian-based social enterprise, MINOA is committed to creating linens that blend beauty, ethics, and environmental responsibility. Partnering with Naia™ enables MINOA to elevate its offerings with a fiber that shares the brand's values of transparency, traceability, and low environmental impact.
Eco-Friendly Production Process
What sets Naia™ apart is its environmentally advanced production process. Manufactured in a closed-loop system, Naia™ minimizes waste by recycling safe solvents and reducing chemical and water use. Naia™ yarn is also made with traceable inputs including 60% sustainably sourced wood pulp and 40% certified recycled content verified through mass balance accounting.
Biodegradability and End-of-Life Benefits
Naia™ offers a certified biodegradable alternative to synthetic fibers, naturally decomposing in soil and freshwater environments. This aligns with MINOA’s commitment to circular design, ensuring that luxury doesn't leave a lasting environmental burden.
Superior Comfort and Performance
Naia™ offers lightweight softness, breathability, and moisture management, making it ideal for daily-use home textiles. Towels and linens remain luxuriously smooth and quick-drying, adding comfort and practicality to conscious living.
Skin-Friendly and Hypoallergenic Features
Naia™ yarn is OEKO-TEX® certified, hypoallergenic, and dermatologically tested. Derived from pine and eucalyptus, it offers a naturally fresh feel that may help resist odors and mold. It is an excellent choice for sensitive skin and wellness-minded consumers.
Design Versatility for Modern Living
Naia™ blends beautifully with other fibers and holds color exceptionally well, making it ideal for MINOA’s refined aesthetic. Its adaptability supports everything from spa-inspired towels to elegant bedroom linens.
Reduced Environmental Footprint
Compared to conventional cotton or viscose, Naia™ reduces water usage, chemical impact, and greenhouse gas emissions. Eastman’s commitment to continuous lifecycle optimization supports brands like MINOA in minimizing their environmental footprint.
Transparency and Traceability in Supply Chain
Naia™’s traceability is backed by FSC® and OEKO-TEX® certifications. From responsibly harvested forests to safe, human-friendly processing, transparency is embedded at every level.
MINOA’s Manufacturing Partner: Ecocotton
At the heart of MINOA’s production process is Ecocotton, a second-generation, woman-operated business and the first certified organic and sustainable textile producer in Türkiye. Ecocotton brings decades of artisanal heritage to the table, blending time-honored techniques with cutting-edge sustainability practices. Their partnership with MINOA is built on shared values including quality, integrity, and conscious craftsmanship.
All MINOA x Naia™ linens are produced at Ecocotton’s certified facilities, where environmental standards are strictly maintained and 80% of the workforce are women. These skilled artisans receive fair wages and work under ethical conditions, contributing to a regenerative supply chain that puts people and the planet first.
Naia™ Yarn in MINOA Collections
MINOA’s premium towels blend 60% sustainably grown Aegean cotton with 40% Naia™ yarn, resulting in a textile that is both exceptionally soft and environmentally conscious. This perfect blend brings together the breathable durability of cotton with the silky, quick-drying comfort of Naia™.
Explore the MINOA x Naia™ Collection, featuring ultra-soft, planet-friendly linens. Customers love the luxurious feel, mindful sourcing, and social impact. Every sale donates one towel to women’s shelters across North America.
Supporting Circular Home Living
With Naia™, MINOA moves toward becoming Canada’s first circular linen brand. Each product is designed for longevity and biodegradability, supporting mindful consumption and responsible waste cycles.
A Day with MINOA's Naia™ Towels
From morning towels to nighttime routines, MINOA x Naia™ towels elevate everyday rituals. They deliver softness, style, and sustainability with every touch, transforming your home into a haven of conscious comfort.
The Future of Naia™ and Sustainable Home Textiles
Eastman continues to innovate with Naia™ Renew, increasing recycled content without sacrificing performance. MINOA is proud to adopt these fibers, reinforcing its leadership in sustainable design and social good.
How to Care for Naia™ Home Products
- Washing: Gentle cycle with cold or warm water. Use eco-friendly detergents.
- Drying: Tumble dry low or hang to dry.
- Ironing: Low to medium setting.
- Fabric softeners: Avoid. Chemicals harden organic yarns, reducing softness and absorbency.
- Storage: Cool, dry area. Keep folded neatly.
Join MINOA’s Conscious Living Movement
Every purchase supports MINOA’s mission of eco-luxury and social equity. Shop the Naia™ collection and join us in redefining how beautiful home textiles can serve both people and the planet.
Conclusion
MINOA x Naia™ is where comfort meets conscience. Together, we are transforming everyday essentials into symbols of hope, ethics, and environmental renewal. Choose comfort with purpose. Choose MINOA x Naia™.
Frequently Asked Questions (FAQs)
1. What makes Naia™ yarn sustainable?
It is made from sustainably sourced wood pulp and recycled content using a closed-loop production system with certified traceability.
2. Are MINOA x Naia™ linens safe for sensitive skin?
Yes, they are hypoallergenic, OEKO-TEX® certified, and free from harsh chemicals.
3. Does Naia™ have a natural scent?
Its wood-pulp origin gives a subtle natural freshness, with benefits like odor resistance and mold prevention over time.
4. How should I care for my linens?
Wash gently, avoid fabric softeners, and tumble dry low or hang dry to preserve softness and absorbency.
5. How does my purchase make a difference?
MINOA donates a towel to women’s shelters for every sale, supporting gender equality and local communities.
